Build Journal · AyurDoc
Pricing clinical software so a single practitioner can say yes
By Ganesh R Datta. I build healthcare AI end to end: clinical decision support, clinic intake, and the marketing and operations around them.
AyurDoc offers three months free with no card, then $199 a month. The aim was to let one practitioner try it without a procurement process, because in healthcare the first yes usually comes from an individual, not an institution.
Healthcare software often prices for hospitals and sells to committees. Many Ayurvedic practitioners run their own practice. They can decide on their own, if the price and the risk are small enough.
The structure
Three months free, no card required, then $199 a month. There is no demo gate and no contract to sign before trying it.
Why a long trial
Clinical habits change slowly. A two-week trial ends before a practitioner has seen enough consults to trust the tool. Three months covers enough visits for the value, or the lack of it, to be obvious.
Why no card
Asking for a card up front filters out the curious practitioner who would have become a convinced one. For a new category, getting it into the room matters more than early revenue.
What I would watch
The useful signal is not sign-ups. It is how many consults a practitioner runs through the tool in their second and third month. That is where adoption is decided.
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