Experience
8+ yearsBrand, content, growth and operations work, now with software alongside it.
About
I'm Ganesh Datta.
My work has moved across marketing, creative direction, business operations and software. That range shapes how I approach projects: I care about the experience customers see, and I spend just as much time on the people who have to run it every day.
Today I direct brand and creative at Celeris. I've been marketing manager at Vande Wellness and marketing lead at VandeCart, and I build software: AyurDoc, clinical software for Ayurvedic practitioners, and THC CDSS, clinical decision support for Total Health Centers. I also host the Sapient Podcast.
I developed the Decision Cost Framework to find the recurring decisions that eat a team's time, and to sort them into what software should handle, where AI can assist and where a person should stay responsible.
Sectors
Health & commerceAyurveda clinics, integrative medicine, wellness retreats, education and e-commerce.
Bias
Systems-firstI want the work to keep running after launch week, without me holding it together.
Lines of work
ThreeBrand and growth. Digital products. The operating systems behind the business.
Reels
The way I build.
How I work
What you can expect.
- Strategy and execution from the same person.
- Work that connects attention to a system you own.
- Plans that account for timing, handoffs and who runs it next.
- Pages, products and campaigns with one clear job each.
Next
Working on something?
Tell me what you're trying to build or fix. If it's specifically sales follow-up and CRM, the sales infrastructure page covers that service.