Build Journal · Vande

One clinic group, three websites: separating care, products and education

By Ganesh R Datta. I build healthcare AI end to end: clinical decision support, clinic intake, and the marketing and operations around them.

A healthcare group that sells consultations, therapies, retreats, memberships, products and courses can easily end up with one website that tries to do everything and does none of it well.

The split

• Vande Wellness: consultations, 20+ therapies and Panchakarma retreats across eight destinations.
• VandeCart: Ayurvedic medicines, oils, teas and therapy supplies from 6+ brands.
• Vande University: six certified courses in Ayurveda, nutrition, cosmetology and yoga teaching.

Why separate sites

Each audience arrives with a different intent. Someone booking a retreat, someone reordering an oil and someone enrolling in a course need different navigation, different proof and a different next step.

Keeping it one brand

Separate sites still share one visual identity and voice, and link to each other where it helps the visitor, for example from a therapy to the products used in it.

The lesson

Structure your web presence around what visitors came to do, not around your org chart.

More from the Build Journal

• What building clinical decision support across streams of medicine taught me
• Put booking inside the page: selling therapies and retreats online
• Let demand set inventory: VandeCart's product-request flow
• Marketing a physician-led Ayurveda group across the US, Mexico and India

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